The Importance of Relationships and Networking in the AV Industry

Staying ahead of the curve is not just about keeping up with the latest equipment and software; it’s also about building and maintaining strong relationships within the industry. The recent InfoComm Show, which we attended with our sister company Tropical IT, underscored the critical role that networking plays in driving innovation and growth in the AV sector.

A Hub for Innovation and Connection in the AV Industry


Congresses, events, and fairs are cornerstone gatherings for the professional AV community, bringing together industry leaders, innovators, and enthusiasts to explore the latest trends and technologies. These events are particularly enriching, providing platforms to witness groundbreaking advancements firsthand and engage in invaluable discussions with peers and experts.


The array of new products and technologies showcased at these gatherings is always impressive. From cutting-edge display solutions and advanced audio systems to innovative integration platforms, these events highlight the future trajectory of the AV industry. Attending allows us to see these advancements up close and understand how they can be leveraged to enhance our offerings and solutions.


One of the most rewarding aspects of these events is the opportunity to have meaningful conversations with colleagues from across the globe. These interactions are not only about exchanging pleasantries but also about sharing insights, challenges, and strategies. Discussing our experiences and learning from others helps us gain a broader perspective on the industry’s direction and how we can continue to innovate.


The Power of Networking in the AV Industry


Building Relationships: In the AV industry, relationships are paramount. Whether it’s with suppliers, clients, or fellow professionals, strong relationships are the bedrock of success. Meeting face-to-face, discussing common goals, and exploring potential collaborations foster a sense of community and trust that is crucial for long-term partnerships.


Knowledge Sharing: Networking is also a vital conduit for knowledge sharing. The AV industry is complex and multifaceted, with continuous advancements and emerging technologies. By connecting with others, we can stay informed about the latest developments and best practices. This collective intelligence helps us improve our services and stay competitive in a fast-paced market.


Collaborative Opportunities: Innovation often thrives on collaboration. Networking opens doors to collaborative opportunities that might not arise otherwise. By combining resources and expertise, we can achieve more significant outcomes than working in isolation.


Our Networking Experience


Our experience with networking spans various events, golf outings, and collaboration meetings with NGOs that support the industry, such as NSCA and Avixa. Being active members of these NGOs is crucial for staying connected and informed.


Clients prefer meeting face-to-face rather than just through emails. As subcontractors, we might represent various risks for our clients’ businesses. For example, some subcontractors might take clients and start their own companies. To build trust and ensure clients, we focus on maintaining strong relationships. This involves keeping subcontractors happy, taking them out to eat, pampering them, and filling their schedules with work so they don’t have time to consider other options. Another risk is that subcontractors might end up being more expensive than hiring their own workers, making it harder for clients to find cost-effective solutions. As subcontractors, we must build relationships to ensure clients have a personal intention to help the ecosystem grow, beyond just making cold business decisions.


Although we took away very little about innovation from InfoComm, noticing a somewhat stagnant industry, the importance of relationships and networking in the AV industry cannot be overstated. These interactions and collaborations are not just about staying current with technological advancements but also about fostering a vibrant, innovative community.  For example, Sony is leading in Computer Vision with its AI tracking technologies, which was very interesting. Project Starline, despite being in beta testing and expensive, showed potential as a future option.


By actively participating in congresses, events, and fairs, we not only enhance our own capabilities but also contribute to the collective growth and evolution of the AV industry. The connections we make and the knowledge we share play a crucial role in driving our industry forward, ensuring that we remain at the forefront of innovation and excellence.




Maricel García Gossweiler

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